Understand / Define
I decided to read through and simplify the brief to make it easier to understand.
_AIM
The objective of this assignment is to explore the use of rhetorical approaches to conceptually interpret and communicate a societal issue.
Posters are among the most immediate, creative and memorable forms of graphic design.
_INTRODUCTION - Rhetoric and persuasion.
Rhetoric is the art of persuasion in pursuit of a desirable outcome. It uses three main strategies, each playing with a different part of the mind:
Pathos - emotion
Logos - logic
Ethos - trust
_OBJECTIVE
- To design a persuasive that employs visual rhetoric to communicate a standpoint on a societal issue.
- Must convey key themes of the issue in a conceptually and visually engaging manner.
- Posters operate in a public space so must be designed to grab the audience's attention from a distance, and be engaging to entice the viewer into reading complex information delivered on a number of levels.
- Explore its pros and cons to create a visual debate
_SPECIFICS
Format - A2 portrait or landscape poster
Audience - New Zealanders
Content - A headline
- A tagline that reinforces and supports your argument and headline
- All imagery must be self generated
- Legible type
- CMYK