Understand / Define
'Rock The Vote' promotional video on youth voting [Full site]
Rock The Vote is an American organisation using a huge range of celebrities such as Madonna and Snoop Dogg to try and appeal to young people and encourage them to register and vote. They explain that by not voting you are not being heard and how you can have a say in everything about the future of America.
They are very convincing and have been at it for almost 25 years with amazing results in regards to registering young people. Although I have to say the whole idea seems outdated, young people are smarter than that these days, they aren't going to properly get involved in voting just because Leonardo Dicaprio told them they should, they might vote but forced votes just skew the nation's true views.
The forcing of young people to vote is as outdated as the system itself; this generation of new voters grew up in a different fast moving time with their views not properly represented anywhere. I think to truly get young people interested and involved the whole system needs to be evolved to fit in and work with this new world and this generation who will grow up to one day run the country. The stats show that "voting is good" being shoved down our throats every election obviously isn't changing the problem, youth votes are still decreasing.